Streamlined repetition – Behavioural UX

Behavioural Pattern: Streamlined repetition User goal: reducing unnecessary effort/frustration. Streamlined repetition “gives the user an easy way to repeat things that need to be repeated”[1]. The goal is to reduce frustration and optimise efficiency.   When to consider streamlining tasks Consider streamlining tasks, when users need to do the same task repeatedly. Especially, if the task… Continue reading Streamlined repetition – Behavioural UX

Prospective memory – Behavioural UX

Behavioural Pattern: Prospective memory User goal: find information/be reminded of information at a later point in time.   Prospective memory is a concept from psychology. It refers to the intention to carry out a task in the future. In addition, it refers to the measures we take to remember that task at the right time… Continue reading Prospective memory – Behavioural UX

Changes in mid-stream – Behavioural UX

Behavioural Pattern: Changes in mid-stream User goal: dealing with distraction or taking a short break. [1]   “Changes in mid-stream” were named as one of the main behavioural patterns by Tidwell, Brewer and Valencia. To put it simply: “Occasionally, people change what they’re doing while in the middle of doing it”. [2] Designers can provide… Continue reading Changes in mid-stream – Behavioural UX

Deferred Choices – Behavioural UX

Behavioural Pattern: Deferred Choices Deferred choices describe “the decision to disengage from the choice task without selecting any available options.” [1]   User goal: reducing friction towards achieving the actual goal.   Whether someone wants to make a deferred decision depends on multiple factors, such as: desirability of results, the amount of variables and options… Continue reading Deferred Choices – Behavioural UX

Habituation – Behavioural UX

Behavioural Pattern: Habituation User goal: people will try to solve problems with the tools they already know.   Habituation describes the action or process of becoming habituated (= accustomed, adapted, adjusted) [1]. Like training a horse to react calm to a certain type of noise, if there are no consequences. Habituation applies to general life… Continue reading Habituation – Behavioural UX

Spacial Memory – Behavioural UX

Spacial memory UX

Behavioural Pattern: Spacial Memory User goal: finding solutions/tools/actions in a familiar place Spacial memory “is a cognitive process that enables a person to remember different locations as well as spatial relations between objects.” [1] Often, people remember where things are even better than remembering their name.  In general, spacial memory works hierarchically. First of all,… Continue reading Spacial Memory – Behavioural UX

Satisficing – Behavioural UX

Behavioural Pattern: Satisficing User goal: efficient decision making Satisficing is a decision-making strategy commonly known in economics. However, it’s behavioural concept also applies in UX. It means that a user “aims for a satisfactory or adequate result, rather than the optimal solution.” The word “satisficing“ derives from a mix between satisfying and sufficing. The subconscious… Continue reading Satisficing – Behavioural UX

Instant gratification – Behavioural UX

Behavioural Pattern: Instant gratification User goal: seeing immediate results from their actions.   In psychology, instant gratification is defined as “the temptation, and resulting tendency, to forego a future benefit in order to obtain a less rewarding but more immediate benefit”. Because humans want good things and they want them NOW. In user experience design we… Continue reading Instant gratification – Behavioural UX

9 Behavioural patterns for interactive design

Behavioural, interactive design patterns describe the cognition and behaviour related to interface design [1]. Understanding them will get you one step towards creating easy-to-use UIs. Patterns of human-computer interaction UX patterns are not about establishing demographics or psychographics. Instead, they are about common behaviour of users. More specifically, their: tasks, goals and interaction. In addition,… Continue reading 9 Behavioural patterns for interactive design

Safe Exploration – Behavioural UX

credit to: @cottonbro

Behavioural Pattern: Safe Exploration User goal: exploring an interface without suffering consequences.   When people are able to explore an interface without immediately suffering consequences, they will feel more positive about it. It is the learning by doing principle. If users feel save enough to explore, they will attempt to get to know your tool,… Continue reading Safe Exploration – Behavioural UX